Marketing

  • Treating the Whole Person: A Mental Health Awareness Month Story

    posted by Tony Dickinson on Wednesday, May 29th, 2019

    Treating the Whole Person: A Mental Health Awareness Month Story
    Healthcare providers have the opportunity to provide so much more than a positive treatment experience for their patients. As we wrap up Mental Health Awareness Month, the following story is a patient's experience about how her healthcare practitioner saw an opportunity to help treat her as a whole person, beyond her physical symptoms.

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  • 10 Self-Care Practices for the Healthcare Professional

    posted by Tony Dickinson on Wednesday, May 29th, 2019

    10 Self-Care Practices for the Healthcare Professional
    As a healthcare professional, you care deeply about helping others. You put their needs before your own, work long hours and have numerous other responsibilities. Taking care of yourself falls low on the priority list.

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  • Have You Checked Your Social Media Reviews?

    posted by Kathy Everitt on Wednesday, January 23rd, 2019

    Have You Checked Your Social Media Reviews?
    There is an old adage that “any advertising is good advertising” as it gets your name out. However, not so much today. Social media reviews, probably today's most prolific advertising, can drive business to you or drive it away from you. I was recently reviewing the application information on a prospective insured. In addition to looking at his professional licensing information with the state licensing board and his website, I did a social media search.

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  • Using Patient Satisfaction Surveys

    posted by Kathy Everitt on Thursday, January 03rd, 2019

    Using Patient Satisfaction Surveys
    Consider these steps to make patients feel welcome and appreciated, reducing or mitigating the risk of a claim.

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  • Telephone Communications—You Had Me at Hello!

    posted by Veronica Brattstrom on Tuesday, November 06th, 2018

    Telephone Communications—You Had Me at Hello!
    Physician offices are busy. You continue to feel overextended with a myriad of practice management concerns on your mind. It's no wonder you may be unintentionally short with patients while on the telephone. Good telephone skills are often overlooked but are key to building good rapport with patients.

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  • HIPAA Violations Resulting From Social Media Responses

    posted by Kathy Everitt on Thursday, March 09th, 2017

    HIPAA Violations Resulting From Social Media Responses
    It is always beneficial to have a social media policy in force for your practice. As always, when designing a policy such as this, you should have it reviewed by your business attorney.

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