Marketing

  • Great No-Cost Employee Benefits for Your Practice

    posted by Sheena Mahan on Tuesday, August 20th, 2019

    Great No-Cost Employee Benefits for Your Practice
    With a competitive job market, creating a robust benefits package to attract and retain employees can reduce staff turnover and in turn, improve the patient experience.

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  • When Seasons Can Affect Your Practice

    posted by Dan Zimmerman on Tuesday, August 06th, 2019

    When Seasons Can Affect Your Practice
    If you are running your own practice and are dependent on a steady income from a regular client base, how can you prepare for a slower season?

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  • Cost Savings and Your Practice

    posted by Mike Whitmer on Tuesday, July 02nd, 2019

    Cost Savings and Your Practice
    How can you find cost savings at your practice? When it comes to reducing overhead, how can you do so without impacting patient care? What are the most effective ways to save on costs while also maintaining the integrity of your practice?

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  • Treating the Whole Person: A Mental Health Awareness Month Story

    posted by Tony Dickinson on Wednesday, May 29th, 2019

    Treating the Whole Person: A Mental Health Awareness Month Story
    Healthcare providers have the opportunity to provide so much more than a positive treatment experience for their patients. As we wrap up Mental Health Awareness Month, the following story is a patient's experience about how her healthcare practitioner saw an opportunity to help treat her as a whole person, beyond her physical symptoms.

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  • 10 Self-Care Practices for the Healthcare Professional

    posted by Tony Dickinson on Wednesday, May 29th, 2019

    10 Self-Care Practices for the Healthcare Professional
    As a healthcare professional, you care deeply about helping others. You put their needs before your own, work long hours and have numerous other responsibilities. Taking care of yourself falls low on the priority list.

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  • Have You Checked Your Social Media Reviews?

    posted by Kathy Everitt on Wednesday, January 23rd, 2019

    Have You Checked Your Social Media Reviews?
    There is an old adage that “any advertising is good advertising” as it gets your name out. However, not so much today. Social media reviews, probably today's most prolific advertising, can drive business to you or drive it away from you. I was recently reviewing the application information on a prospective insured. In addition to looking at his professional licensing information with the state licensing board and his website, I did a social media search.

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