Marketing

  • Intellectual Property Concerns for Small Business Owners

    posted by Emily Drake on Sunday, December 09th, 2018

    Intellectual Property Concerns for Small Business Owners
    There are several types of intellectual property rights for small business owners to be aware of, and in Part I of this series, I am going to talk about the basics of copyright, provide an overview of common copyright misconceptions, and share some practical pointers for small businesses.

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  • Good Networking Is More Than a Handshake

    posted by Kathy Everitt on Monday, November 19th, 2018

    Good Networking Is More Than a Handshake
    The best networkers are relationship builders. They seek opportunities for mutual benefit, with a view toward the long game. But their goal isn't to meet as many people as possible. For the best networkers, the goal is to connectwith as many people as possible.

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  • Hit All the Bases with Your Elevator Pitch

    posted by Kathy Everitt on Thursday, October 18th, 2018

    Hit All the Bases with Your Elevator Pitch
    Have you ever wondered where the term "elevator pitch" comes from? Urban legend has it that, back in the day, a writer or producer would catch a studio exec in an elevator and would use that very limited time to persuade them to make their film.

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  • LinkedIn and the Power of Connecting

    posted by Tony Ranniger on Monday, September 17th, 2018

    LinkedIn and the Power of Connecting
    When it comes to your individual and business brands, LinkedIn is king of the social media platforms. It's your best face forward, and is an effective way to connect with people in your community – and to keep your connections up to date on your practice and dental trends. While Facebook and Twitter can also be used for business, their best uses are very different.

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  • Six Steps to Make Facebook Work for Your Dental Practice

    posted by Tony Ranniger on Monday, September 10th, 2018

    Six Steps to Make Facebook Work for Your Dental Practice
    One of the greatest values of Facebook for businesses is that it has built social proof into its core structure. Facebook is fun in part because it engages us, and lets us tell our friends about what we enjoy (or are annoyed by) through likes, comments and shares. And that makes it a great tool to promote your practice.

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  • Four Steps to Effective Social Media Marketing

    posted by Tony Ranniger on Friday, September 07th, 2018

    Four Steps to Effective Social Media Marketing
    Social media can be a very effective tool for marketing your business. It allows you to show your values, your personality and who you are as a practice before a customer enters your office. There are steps you can take to make social media really work for you.

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