Special events are an excellent way to build your practice because they bring prospective patients in direct contact with you and your office. Events give you the opportunity to deliver your marketing messages one on one and start developing relationships with potential patients.
Whether you are planning a grand opening, hosting a lunch and learn, or holding an open house for a special occasion, there are several things to consider.
Are you celebrating an opening, is it informational, or are you hosting an event in conjunction with another business or the local chamber? Make sure you have identified the reason people should attend.
Will you invite individuals within a certain geographic region of your office? Is your event geared toward families, business owners or individuals?
Do you need any banners or decorations? Do you need to have your office cleaned or have extra tables and chairs brought in for the event? Will you be serving refreshments or have entertainment? Is there enough parking?
Who can help you with planning? Who can help with the event itself? Assign tasks including set up, greeting guests, etc.
Do you need to send invitations? If it’s a more open event, should you advertise or send a mailing to a targeted group? Do people need to RSVP? Should someone call to encourage people to attend?
Prior to the event, determine how you’ll know who attends the event so you can follow up with each person. Whether it’s a personal phone call or a short note, take the time to thank those who attended.